- Defining and constantly developing the go-to-market plans of the services lines within Financial Services
- Ensuring that the right priorities are set and translated into marketing plans, including the use of the appropriate communication channels
- Making sure that the marketing plan is implemented and success is measured
- Planning and implementing service-oriented offers, solutions and marketing campaigns in collaboration with Marketing specialists.
- Developing and creating publications such as studies, factsheets, whitepapers and newsletters (with the support of a Marketing Consultant and agencies)
- Organizing client events such as networking events, business events or panel discussions
- Incorporating digital channels and the latest marketing techniques into KPMG's marketing strategy and create social media campaigns (organic and paid)
- Managing and generating knowledge about new trends, technologies and channels within KPMG's networks, leveraging these to amplify our message
- Closely collaborating with relevant service line leaders, the FS Markets team, media relations and other marketing teams
- Role of People Manager for a FS Marketing Consultant
Marketing Manager – Financial Services
In this role you are responsible for setting the right go-to-market strategies with Financial Services Marketing. You are able to drive a process where the right topics are identified with relevant stakeholders and then translated into actions.
Zurich
By agreement
80 % - 100 %
Your contribution to KPMG
This is what makes you successful
- Degree level education
- Minimum of 5 years of relevant working experience, i.e. marketing or communication in a B2B environment
- Excellent stakeholder and project management are a must
- Self-driven, energetic personality who can make an impact
- Ability to work in an ambiguous environment which is still under development
- Hands-on attitude
- Team leadership experience
- Ability and willingness to deal with complex products and services
- Experience in the Financial Services industry is a must have
- German native speaker with fluency in English, other languages are beneficial.
KPMG - Our sustainable workplace
Your benefits
We offer a range of generous benefits designed to help you thrive with us and benefit for life. Discover them below.
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Empowered to lead
Responsibility from day one. That’s how we empower tomorrow’s business leaders at KPMG. You value your independence – and so do we. We cultivate an environment where you can unfold your potential.
Empowered to lead -
Your personal skillset
From digital learning to external programs, personal development comes in many shapes and forms at KPMG. Share our passion for learning and cultivate future and digital skills that will last a lifetime. Even better: benefit from our contribution to the cost of qualifying in your field.
Your personal skillset -
Inspired to innovate
As part of KPMG, you join other highly qualified and motivated professionals in an inspiring entrepreneurial environment. A clear mindset and strong opinions are not only encouraged at KPMG, but expected. When it comes to ideas, quality beats hierarchy.
Inspired to innovate -
New ventures
KPMG thrives – and depends – on agility and change. Help shape the next generation of business with your open mindset and entrepreneurial spirit. We constantly create room for your ideas to unfold.
New ventures -
Hybrid working
We offer you a blend of working from home and at the office, allowing them a high degree of flexibility. You can agree on your individual work model with your Manager.
Hybrid working -
Health & wellbeing
We aim to encourage and support the health and wellbeing of our employees with a variety of offerings.
Health & wellbeing
Are you interested?
KPMG as an employer
The role of our team is to support and coach the Financial Services professionals in their go-to-market activities. We provide expertise and structure to make this happen. Internally, we work with many specialists to ensure the people in the business get the right support. This is a relatively new team, and there is still a lot of room to shape the trajectory of your role.
KPMG is known for providing clear and consistent solutions in the areas of auditing and advisory services. The broad palette of services across many subject matters and industries allows the provision of multidisciplinary services from a single source for our clients on the one hand and diverse careers and development options for our employees on the other hand. Our dealings are fair and frank and we strive to always look at the results of our work through the eyes of our clients. At KPMG, we are aware that if we add value for our clients, we also do the same for ourselves.
